Since its inception, digital marketing has undergone remarkable developments. Companies then embark on various strategies which, if carried out well, lead to encouraging results. However, there is one key parameter that should always be taken into account: techniques are constantly improving. Digital has no limits and being an extremely competitive environment, it is essential to stay on the lookout for trends in order to stay the course. We have therefore prepared a top 5 digital marketing trends for you this year.
1- Micro-content
Digital marketing is a powerful tool, especially if it is implemented optimally. In recent years, it has been a real asset for companies, especially SMEs, which have found in this set of techniques an effective way to reach more targets. This year, digital marketing will continue to evolve as usual, showing itself to be even more efficient. The digital marketing services for SMEs in 2020 so definitely take these trends to enable companies of all sizes to maximize the marketing tools offered by digital.
2. Already in 2019, the micro-content trend has experienced remarkable progress, which will logically intensify this year. It consists of the use of very short videos, infographics or quotes , which aim to capture the attention of Internet users. Facebook and LinkedIn are already full of this type of content with many commitments to users. It would therefore be very useful to use it! Of course, taking all these trends into account, your agency can advise you and help you find the one that best suits your needs.
3- Marketing influenceThis digital marketing method will undergo a profound transformation in 2020. It will turn into micro-influence, as recent studies have shown that engagement for influencers is drastically declining. This is due to the high number of sponsored posts on Instagram. Since micro-influence can reach a large number of influencers (admittedly having a small community, but showing a high engagement rate), it will be the alternative of 2020.
4- Voice SEO
You have surely heard the rumors about the expansion of voice search through the multiplication of connected devices. Google, Amazon and Apple have already made their respective virtual assistants stars who will revolutionize the connected objects market in the coming months. In preparation for this revolution, Google and Apple plan to increase the accuracy of web and mobile requests made by voice recording. To do this, in 2020, voice search will undoubtedly be a digital strategy to explore , hence the importance for each company to work well with its voice SEO.
5- Podcasts
In fifth place we have podcasts, which consist of doing interviews and giving advice on a given market. This old technique has made a comeback in the marketing market to provide users with accurate and useful audio content that helps businesses market their products and demonstrate their expertise. By following the evolution of this practice, we are able to say that it could provide strong competition to social networks this year.
Source: Sudh33r - Digital Marketing agency in Hyderabad
